Collective odors

Critical question

Think of a concert, a full stadium or a massive celebration where the smoke of flares or the smell of a crowd permeates the air. Do you think that shared experience of breathing the same thing unites us in a way that words or ideas do not achieve? How can a simple smell create a sense of belonging?

Political philosophy and classical sociology have privileged discursive and rational as the foundations of social pacts. It seems that discourse, creates and is a column in culture. However, if we deepen with a historical-anthropological look, we will find that certain collective sensory experiences, especially olfactory ones, operated as pre-cognitive mechanisms of synchronization and cohesion. In ritualized contexts, the aromas were not mere symbolic accompaniments, but mechanisms of the social that generated a shared affective base, necessary for the internalization of abstract concepts such as order (Ma'at) or the sacred.

Egypt Faraonic case: The ritual burning of kyphi at sunset in ancient Egypt transcends his religious function. Egyptian studies (e.g. Lise Manniche's work on Egyptian perfumes) indicate that its use was strictly regulated by the temple and linked to astronomy. The aromatic smoke, by impregnating public and private space with a predictable periodicity, acted as an olfactory timer. This sensory rhythm not only marked the time, but materialized the concept of Ma'at (cosmic order and justice). It was a universal inhalation (the least in that world), coming from Pharaoh to the peasant, was a unifying body practice. As the anthropologist Constance Classen points out, the senses are culturally organized in "sensory cosmologies." In Egypt, aroma was a key sense for perceiving divinity and order.

Mesoamerica case: The bishop in Mesoamerica not only "summoned the gods"; his visible and penetrating smoke physically demarcated a common ritual space. Archaeological studies of structures such as the Major Temple in Tenochtitlan show ventilation systems and spaces for mass burners. Smoke did not discriminate by status, but its unifying effect occurred within an already established hierarchy. The sensory experience was massive, but its interpretation was shaped by the social position (the priest saw the ritual, the common felt it). Here, Victor Turner's "communite" theory is useful: ritual, through overwhelming sensory stimuli, can temporarily create an undifferentiated sense of unity that, paradoxically, strengthens the social structure by temporarily dissolving its tensions.

The collectivizing power of these odors lies in its inescapable character within a given space. Unlike an image or a speech that can be ignored or criticized, a saturated olfactory atmosphere is unintentionally inhaled. This triggers a synchronized physiological response (changes in breathing, limbic activation) that precedes cognitive interpretation. As the philosopher Gernot Böhme argues in his theory of atmospheres, these are "realities between the subject and the object" that change the affective tone of a space and, therefore, the disposition of the bodies in it. The smell of the bishop or incense did not "explain" the order as it was, but if it created the somatic conditions to feel it.

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Quick links & Bibliography

  1. Böhme, Gernot. 1993. "Atmosphere as the Fundamental Concept of a New Aesthetics." Thesis Eleven 36 (1): 113–126. https: / / doi.org / 10.1177 / 072551369303600107.
  2. Böhme, Gernot. 2017. The Aesthetics of Atmospheric. Edited by Jean-Paul Thibaud. Translated by A. Engels- Schwarzpaul. London and New York: Routledge.
  3. Chassinat, Émile, Sylvie Cauville, and Didier Devauchelle. 1987. Le tempe d'Edfou, II. 2nd ed. Cairo: Institut Français d'Archéologie Orientale.
  4. Classen, Constance. 1993. Worlds of Sense: Exploring the Senses in History and Cross Cultures. London and New York: Routledge.
  5. Classen, Constance. 1997. "Foundations for an Anthropology of the Senses." International Social Science Journal 49 (153): 401–412.
  6. Classen, Constance, David Hotes, and Anthony Synnott. 1994. Aroma: The Cultural History of Smell. London and New York: Routledge.
  7. Howes, David. 2014. "The growing field of Sensory Studies." Translated by Rafael Andrés Sánchez Aguirre. Technical review: Florence Chahbenderian. Bodies, Emotions and Society No. 15 (year 6): 10-26. Córdoba, Argentina.
  8. Loret, Victor. 1887. "Le kyphi, parfum sacré des anciens Égyptiens." Journal Asiatique, 8th series, 10: 76-132.
  9. Manniche, Lise. 1999. Sacred Luxuries: Fragrance, Aromatherapy and Cosmetics in Ancient Egypt. London: Opus Publishing Ltd.
  10. Matos Moctezuma, Eduardo. 1980–1982. The Major Temple Project. Mexico: Secretariat of Public Education - National Institute of Anthropology and History.
  11. Perea Yébenes, Sabino, and Federico Lara. 2011. "The kyphi, a ritual, magical and medicinal perfume in the Greek Egyptian universe." Space, Time and Form, Series II, Old History 24: 349–362.
  12. Turner, Victor. 1991. The ritual process: Structure and antistructure. Spain: Editorial Taurus.